Replica Gucci HandBag

Gucci is an Italian Group

Gucci is a well-known as Gucci of house plus Gucci group is an Italy base company (group). Gucci be establish by Guccio Gucci at Florence

Gucci History:

It is counted in the world number one high fashion companies it began its business with a very small store and the products were leather made items for families. The founder of this company was the son of Gucci who was the merchant in the northern company manufacturing area. As the experience and thrill for working as all other youngsters Gucci work very well and hire such craftsman who made the quality proof products of the company. In 1938 the business was expanded by Gucci and the boutique was opened in Rome. The company made several products which were famous for its best designing and quality. these products also includes the bamboo handle handbags which were came to the markets in 1947.in the year 1950 Gucci developed the trademark for the company’s single reputation. This trade mark was the copy of saddle girth and sude moccasin with a metal bit.

The Gucci family was large his wife’s name was Aida calvelli and had six children’s in which his sons were Vasco, Aldo, Go, and Rodolfo. His sons played a good role in providing a company to their father. After the death of Gucci n 1953 they also took the company name to the international level. and they had opened the company’s boutiques at London Paris newyork.there were disputes among the family occurred which were related with stock holdings the working on different stores of company and the day to day operations thus the family divided in to several parts. after the company’s success on international markets the company held meeting s for future planning such as the future product like luggage bags etc.the further expansion of company leads to its stores opened in Tokyo and hongkong.the company also made its logo Jackie kenedy made the flora silk scarf and Jackie o shoulder bag who was the wife of us president john kenedy .Gucci was under the bankruptcy problems due to the wrong business decisions and family problems in the year 1970s.at that time when the company was in trouble both of the brother aldo and Rodolfo covers the 50 %shares of the company. In 1979 aldo and hi son developed the new business called the Gucci accessories collection which was due to the doubt of gaining more profit by his brother. for taking the upper hand on the country’s affairs aldo started taking interest in the Gucci perfumes sector and take it under control for gaining the overall control over the company this decision of forming the Gucci accessories collection proved so good and the company gain much more profit over it through this oit de velps many stores in the united states. With the brand name called Gucci accessories collection. Vanity Fair editor Graydon Carter wrote in the year 1970s or 1960s that:

"Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, andJacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a
tacky airport brand."

After the big business by the company the counter fieters enters into the market in order to get profits from the company’s name and they sold cheap items in the market. After that the company’s business again goes down and both of the brothers take control over the perfume sector of the company in which Rodolfo get 20% share. The company was again in the biggest shock when Rodolfo died in 1983 and handed over his 50% shares to his son Maurizio Gucci. Maurizio then again made combine effort with the the aldos son in order to get control in the board of directors. in this way they both established the Gucci licensing division in Netherlands for gaining the tax .at that time the company dispute occur with the worlds largest luxury goods company which gave a big shock to the company and many of the family members left he company and the only man which was there to handle the overall fight was Maurizio he took the good decision and made the fight in friend ship with that company.

Corporate Gucci:

In 1980s the company profit increases too large and the company become one of the biggest fashion houses. In 1995 the company sold its shares for dollar 22 per share to public that year was the successful year for Gucci that it acquires the watch license and renamed its Gucci time pieces. Those items by Gucci were the world’s famous time pieces and were sol internationally. That time the Gucci brand was so famous and become the world’s largest brand in 1998 it was named by European business press foundation for its economic and financial performance.

New management:

In 1989 Maurizio establish the good relations with new York’s Bergdorf Goodman and made her a star in his retail business dominico de sole enables the company to establish the Gucci America in order to over sea transfer of the company and the investments made by the Bahrain based holding company between 1987 and 1989.and he last addition to the company team was the young designer called tom ford. He was the ma interested in fashion from his teenage and started his career as a designer from the parson’s school of design in 1986.

In 1990s it was the poorest time in the history of company. the company loses its stake in the united states as the company new designs in the market became failed and was in the position of bankruptcy .after the few years it was observed by many of the business mans of the company that Maurizio was unable to run the business and his management proved to be the wrong management for the company. In august 1993 he was forced by the investors and other businessmen to sell the shares of the company and the Maurizio left the company then tom ford was the new owner of the company. He was in the age of 32 and worked for the company very well in order to take the company on the highest level.de sole also realized that if the company became a profit able company under the tom ford administration then he is agreed to ford.

Tom ford:

Tom ford was the follower of the two of America’s top designers Ralph Lauren and Kelvin Klein. Lien was the best designer. His beautiful modern and stylish designing made him much famous and that designing with the mystery of adolescent sexuality. In the view of ford Lauren was in the list of those designers who create the whole world. He known about each and every thing the people the world and the traditions ford was following the designing by Ralph Lauren. Ford by following such life styles creates a new life time brand for the fashionalist.

Ford introduces the idea of ready to wear brand which had made the devastating effects in the past. In 1970s this ready to wear collection has made the brilliant effect on the customers these includes the unbuttoned silk shirts and tight velvet hipped huggers. It was the hot and sexy designing. Girls wearing it feel that they were on the edge and they are all.

This brand was at the top when in the awards of named take a bow medona appeared on the stage wore the Gucci designing from head to toe. Gwenyth Paltrow made the red carpet at the top, by introducing red velvet tuxedo with an unbuttoned blue dress shirt, and British actress Elizabeth Hurley donned that season's patent leather spiked boots to a movie premiere . Gucci fashion was famous because of the actresses and the models interests in Gucci wearing. So it was the time when every celebrity from Hollywood contacts fords for the dress designing for awards.

By that designing and much fame in the stars world ford was also the person who took part in the entertainment. So he made those magazines and papers which include the Gucci’s designing that designing expresses the sexy designing of the ford and the overall outcome was known to be the Gucci sex factor. the 1996 collection of spring remains famous among the public as the fords designing was on the basis of 1970s the Gucci group of companies became the public trading company in 1995 and was incorporated in Netherlands the company was listed in the new York and Amsterdam stock exchanges. And the other shares were issued in 1996.

LVMH takeover attempt:

Gucci became one of the best fashion conglomerate in 1990s the Gucci’s IPO reached the Bernard arnualt and sold the entire Gucci brand to him including watches and perfumes sector.prada on the other hand wanted to take the share in Gucci so it purchased the stake in Gucci group. In 1999 LVMH purchased the 34.4% shares of the company domineco de sole refused to take the spot at the board of directors where the arnualts requested him to take the full view of the Gucci reports strategic meetings and designing concepts.domineco issued the new shares in order to stop arnaults ill ideas. . He also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic cooperation . Francois Pinault, the company's owner, agreed to the view and purchased 37 million shares in the company, or a 40% stake. Arnault's share was dissolve to a paltry 20%, and a legal fight starts which was the proof of legitimacy of new Gucci PRP partnership. Courts in the Netherlands gave the decision in taking the side of Gucci. As it did not against the country’s business laws. PPR now owns 68% of the group. The second largest shareholder is Credit Lyonnais with 11%. As of September 2001 an agreement was between Gucci group and LVMH and PPR.the year 2001 was also the devastating year for Gucci as it took the percentages of Bottega Venetta, Di Modolo, Balenciaga, and formed a partnership with Stella McCartney.

Ford leaves Gucci:

The contract was failed with PRP in 2003 tom ford and domenico decided to leave the Gucci group. his last show for Gucci was in turn the cause of fords first successful collection named the culture of celebrity that includes the advertisement by featured stars who were I silk gowns which was the fashion of 1920s that inspired people so much. Thus various successful collections were made by ford which includes the classic looking tuxedos and smoky jackets. Before leaving the company his last collection for Gucci in the New York department stores announced by the company after that it was showed in Milan. In the year 2005 tom ford started making the cosmetics in his ready to wear line and wanted to sale them under the fords label.

Current creative team:

After the departure of ford the Gucci group started taking guide and involvement of three designers under the Gucci’s label these were: Alessandra Facchinetti, Frida Giannini and John Ray facchinetti was made the director of women’s wear in 2004.and ray served in the team as the creative director of men’s wear. And gianini served as the creative director for the whole brand. giannis 2006 spring collection got famous because of its colours and designing. It was the first collection got famous after the fords departure.

Brands:

After that collection the company used PPR and from the capital raised it expanded the Gucci’s brand. And in 2004 the company was successful in maintaining the company’s interest with the other companies such as:

Gucci (100% share of ownership, also watches 100%)
Yves Saint Laurent (100%, also perfume brand 100% and watches brand 100%)
Sergio Rossi (70%)
Bottega Veneta (78.5%)
Alexander McQueen (51%, also perfume brand 100%)
Stella McCartney (50%, also perfume brand 100%)
Balenciaga (91%)
Perfume
Roger & Gallet
Boucheron (also jewelry and watches)
Ermenegildo Zegna
Oscar de la Renta
Van Cleef & Arpels
Fendi
Watches
Bedat & Co (85%)

Home - Designer Handbag - Leather Handbag - Site Map - Link Exchange - Contact Us

Copyright © 2006 HandBag Arena. All rights reserved.