Replica Vera Bradley HandBag

To any observer, able to exercise hindsight a little, the history of consumerism would appear to point to the fact that consumer items that have generated the greatest interest and thus, as a result, sold most have invariably been the ones that had behind them the recognition of consumers’ specific needs as their idea for production.

This was precisely the idea, which set into motion a chain of events leading to realization of a dream, when Patricia Miller and Barbara Bradley Baekgard, two age-old friends on vacation, waited for a flight in Atlanta in the March of 1982. It might have, partly, been out of empathy for their own gender but mainly a level-headed business acumen, that they were quick to notice either a complete lack of passenger baggage that looked like meant for female travelers, or a dearth of it. They had had the brainwave and immediately set about making their idea a reality.

Within weeks after the enterprising ladies had the thought, they had formed their own company, named it after Barbara’s mother, Vera Bradley, started marketing and manufacturing a product line, scarcely supplied in the market, but needed nevertheless.

The elegant soft bags, manufactured by Vera Bradley Inc. without compromising their carrying strength, patterned in bright hues and attractive designs, were soon nothing short of a rage in the target customer segment.

The company based its corporate headquarters in Fort Wayne, Indiana but its unique products made it a household name throughout the US, with ample international recognition coming its way as well.

The bags, it produced, were made available to the customers in the form of whole collections. If a consumer chose to buy a certain pattern, say Bermuda Blue or Piccadilly Plum as named by the company, he or she would go on to purchase bags of different sizes of the same pattern to make complete collections.
Of course, the collection complemented the portability to carry luggage of different sizes and weights.

Taking cue from the demand, the company went on to produce bags for every possible use, introducing purses, wallets, belts, glasses cases, cosmetic cases, and even umbrellas, napkins and placemats, besides the travel duffels and totes that it started with the vision to produce.

Besides being an avant garde in luggage industry, Vera Bradley also emerged as a leader in the gift industry. The stylish quilted cotton luggage, handbags and accessories crafted using artful designs and eye catching fabric patterns made for exquisite presents for all.

The company’s production and marketing strategy is multi-pronged, obsolescence and inventiveness being its key features. Existing patterns are withdrawn after they have been on the market for a while with concurrent introduction of new or redesigned styles to go in harmony with the new patterns. The new patterns and styles, typically inducted in January and July are attuned to the seasonal colors of Spring and Autumn.

Instead of selling in big departmental stores, Vera Bradley’s products are marketed through smaller stores, possibly to keep retailers’ margins in check and the prices reasonable.

Hence, an aesthetic show of creativity makes up for any grounds that the company could not have covered on the basis of utility of its products alone. The sales have only picked up by leaps and bounds wherever the company has offered its products.

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